If you're planning to quit your day job and make your living from a website, congratulations, you're taking a step in the right direction. Millions of people are losing the suits every day and working from home running their own websites. But an ecommerce website design is different from an ordinary website in many ways.
You'll have to think about and plan for things that sites that offer nothing for the consumer to buy simply don't have to take into consideration. If you're thinking about creating a website to sell your wares or services, here are some of the things you'll have to pay attention to.
Make it Secure
With all the talk of stolen identities and data nowadays, people are more cautious than ever about which sites they deal with—and give their personal information to. When thinking about ecommerce website design, the safety concerns of your customers must be paramount in your mind. If you're not familiar with the workings of SSL certificates and how to make your site secure, be sure to talk to an expert who will help you create a safe place for your customers to shop. After all, if visitors don't feel that their personal data is secure on your site, you'll never make the sale.
Make it Easy
No one wants to put a lot of mind time into figuring out how to navigate a site. In fact, study after study shows that if a visitor gets frustrated on a site because they can't find their way around or the process is too complicated, they will simply click off and go to the another site. And anyone who understands ecommerce website design knows that's the last thing you want a visitor to do. Combat this by creating a site that flows and instinctively takes the visitor where they need to go.
Make it Informative
You wouldn't expect someone to buy something in a retail store unless there were instructions or specs written on the package that tells them exactly what's in it and how to use it. But many people forget that when thinking about ecommerce website design. Make sure that the visitor can find the information that they need about each one of the products that you offer, along with the shipping and warranty information they'll need to make an informed decision.
Make Yourself Available
One of the most recent trends in ecommerce website design is including multiple forms of contact for either a customer service department or the website owner. People want to feel confident that if they need to get a hold of someone, they can. Instant chat customer service, email, physical address and a phone number are all important to today's customer—whether or not they ever use them.
You'll have to think about and plan for things that sites that offer nothing for the consumer to buy simply don't have to take into consideration. If you're thinking about creating a website to sell your wares or services, here are some of the things you'll have to pay attention to.
Make it Secure
With all the talk of stolen identities and data nowadays, people are more cautious than ever about which sites they deal with—and give their personal information to. When thinking about ecommerce website design, the safety concerns of your customers must be paramount in your mind. If you're not familiar with the workings of SSL certificates and how to make your site secure, be sure to talk to an expert who will help you create a safe place for your customers to shop. After all, if visitors don't feel that their personal data is secure on your site, you'll never make the sale.
Make it Easy
No one wants to put a lot of mind time into figuring out how to navigate a site. In fact, study after study shows that if a visitor gets frustrated on a site because they can't find their way around or the process is too complicated, they will simply click off and go to the another site. And anyone who understands ecommerce website design knows that's the last thing you want a visitor to do. Combat this by creating a site that flows and instinctively takes the visitor where they need to go.
Make it Informative
You wouldn't expect someone to buy something in a retail store unless there were instructions or specs written on the package that tells them exactly what's in it and how to use it. But many people forget that when thinking about ecommerce website design. Make sure that the visitor can find the information that they need about each one of the products that you offer, along with the shipping and warranty information they'll need to make an informed decision.
Make Yourself Available
One of the most recent trends in ecommerce website design is including multiple forms of contact for either a customer service department or the website owner. People want to feel confident that if they need to get a hold of someone, they can. Instant chat customer service, email, physical address and a phone number are all important to today's customer—whether or not they ever use them.
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